In order to produce the most effective strategic brand solution, Onsigna will do our background research about the proper brand positioning. You can trust us to evaluate your brand and do a proper assessment. Our brand solutions remain timeless and just as relevant today as when they were launched. By doing this right the first time, the cost savings
benefit to our clients has been enormous.
Onsigna's Branding Process Can Include:
Market Research:We will review major competitors' positions and marketing materials for their strengths and weaknesses as well as "desirable brand" traits.
Brand Analysis:A major point of differentiation is our comprehensive Brand Audit and developmental recommendations surrounding brand identity.
Positioning Strategy:Based on our in-depth Branding Process, we will help position and differentiate your company, product, or service uniquely from the competition.
Brand Design:We will create a new brand identity design based on a truly compelling insight about the timeless essence of your company and it's unique, compelling message. We have won over 200 national and international design awards.
Design Guidelines: A truly effective branding, graphics and brand applications program establishes a coherent image and sense of identity while clearly guiding the audience to the critical information they are looking for. A comprehensive design guidelines manual is essential for consistent brand applications.
Onsigna Branding Sample Questions:
What are the goals of the branding and communication? Have you done a brand audit? Why do you need to differentiate yourself? What is at stake?
What is your mission statement? What is your positioning statement? What is your vision statement?
Who is the target audience? Have you outlined “personas” that define your audience’s significant traits?
What is the major preconceived notion or stereotype that needs to be confronted about your industry and your organization? Why might the target audience hesitate to support you? Please provide five eye-opening “Did You Know?” statements about your organization. Please provide five “Did You Know?” statements about the marketplace that you serve.
What is the key insight that will give us the best potential for your company to be distinct and memorable? What makes you truly different and why should people care about that difference and trust you?
Based on this, how will you authentically fulfill your brand promise and foster a sustainable competitive advantage? This should be the basis for your company brand culture.
Who are your company’s major competitors for audience or financial support? Please provide their web site URLs. Who do you aspire to compete with or be compared to? Please provide their URLs. How do your brand components compare to the competitors’ today?
Click here to download a Word document of the Onsigna Branding Questionnaire.
